Case Study
Privacy Policy
Privacy Policy
Last updated: 20 August 2026
Outwork Social Ltd (“Outwork Social”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store and share your personal information when you visit our website, submit an enquiry, complete one of our advertising lead forms, communicate with us, or use our services.
We process personal information in accordance with applicable UK data protection and electronic communications laws, including the UK GDPR, the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations 2003 (“PECR”), as amended.
1. Who We Are
Outwork Social Ltd is a video marketing and paid advertising agency providing services including:
Video production
Direct-response video advertising
Meta advertising management
Lead generation campaigns
Marketing strategy
Content creation
Related digital marketing services
For data protection purposes, Outwork Social Ltd is the data controller of personal information collected directly by us.
Business address: 1B Church View, 39 Church Road, Holywood, BT18 9BU, United Kingdom
Email: jake@outworksocial.co.uk
2. Information We Collect
Depending on how you interact with us, we may collect:
First and last name
Business or company name
Job title
Email address
Telephone and mobile number
WhatsApp number
Website address
Information you provide about your business
Marketing requirements
Advertising budgets
Information submitted through enquiry or lead-generation forms
Communications between you and Outwork Social
Appointment and call information
Information relating to services you purchase from us
Billing and transaction information
Website usage and technical information such as IP address, browser type, device information and cookie data
Advertising interaction data, including information relating to Meta advertisements and lead forms
We only collect information that is reasonably necessary for the purposes described in this Privacy Policy.
3. How We Collect Your Information
We may collect personal information when you:
Complete a form on our website
Submit a Meta, Facebook or Instagram Instant Form
Respond to one of our advertisements
Request information about our services
Book a call or consultation
Contact us by telephone, email, WhatsApp, social media or another messaging platform
Become a customer
Communicate with members of our team
Subscribe or consent to receive marketing communications
Interact with our website or digital advertisements
We may also receive information through service providers and platforms that we use to operate our marketing and communications systems.
4. How We Use Your Information
We may use your personal information to:
Respond to enquiries
Contact you about a service you have enquired about
Provide quotations, proposals or further information
Arrange sales or consultation calls
Deliver our services
Manage our relationship with customers
Provide customer support
Send relevant follow-up communications
Send marketing communications where permitted
Communicate with you by email, telephone, SMS or WhatsApp where appropriate
Operate and improve our advertising campaigns
Measure advertising and website performance
Manage our business and financial records
Prevent fraud or misuse
Comply with legal and regulatory obligations
5. Our Lawful Bases for Processing
Depending on the circumstances, we may process your personal information because:
Consent – you have actively agreed to a particular use of your information, such as receiving certain electronic marketing communications.
Contract – processing is necessary to provide services you have requested or to take steps before entering into a contract with you.
Legitimate interests – processing is necessary for our legitimate business interests, such as responding to enquiries, managing customer relationships, improving our services and operating our business, where those interests are not overridden by your rights.
Legal obligation – processing is necessary for us to comply with applicable laws, tax requirements, accounting requirements or other legal obligations.
Where consent is the basis for processing, you may withdraw that consent at any time.
6. Meta, Facebook and Instagram Lead Forms
We use Meta platforms, including Facebook and Instagram, to advertise our services.
If you submit an Instant Form or other lead-generation form through one of our advertisements, Meta may provide the information you submitted to Outwork Social.
This may include your:
Name
Email address
Telephone number
Business information
Answers to qualifying questions
Other information you voluntarily provide
We use this information to respond to your enquiry and provide information about the service you expressed an interest in.
Information submitted through Meta is also subject to Meta's own privacy terms and policies.
7. WhatsApp Communications
We use WhatsApp to communicate with prospective and existing customers.
If you provide your mobile or WhatsApp number and consent to being contacted through WhatsApp, we may use that number to:
Respond to your enquiry
Follow up regarding a service you requested information about
Ask questions relevant to your enquiry
Arrange a call or consultation
Provide requested information
Provide customer service
Send relevant marketing communications where we have the necessary permission to do so
For example, if you submit a Meta lead form enquiring about our video marketing services and separately agree to receive WhatsApp communications from Outwork Social, we may send an initial WhatsApp message shortly after your enquiry.
We may use automation technology to send the initial message or manage parts of the communication process.
This may involve platforms including:
WhatsApp and the WhatsApp Business Platform
Meta
ManyChat
Zapier
Other authorised communications or customer-management providers
These providers may process your name, telephone number, WhatsApp number and other relevant information solely as necessary to provide their services to us, subject to their respective terms and privacy obligations.
WhatsApp Marketing Consent
Where applicable law requires consent for WhatsApp marketing, we will seek appropriate consent before sending such communications.
Agreeing to this Privacy Policy does not by itself mean that you have agreed to receive optional marketing messages by WhatsApp.
Where consent is required, we may ask you separately to confirm that you would like to receive WhatsApp messages from Outwork Social.
You can withdraw your consent or ask us to stop WhatsApp marketing communications at any time by:
Replying STOP
Telling us during the WhatsApp conversation that you no longer wish to receive messages
Emailing jake@outworksocial.co.uk
We will respect opt-out requests and may retain limited information to ensure that we do not contact you again for marketing where you have asked us not to.
8. Email and SMS Communications
Where you have requested information from us, we may contact you regarding that enquiry.
Where required by law, we will obtain appropriate consent before sending unsolicited marketing communications by email, SMS or similar electronic messaging services.
You can unsubscribe from marketing communications at any time using the unsubscribe option provided or by contacting us directly.
Opting out of marketing will not prevent us from sending communications that are necessary to provide services you have purchased or specifically requested.
9. Automated Systems and Integrations
We use software integrations and automation to operate our business efficiently.
For example, when a person completes an online or Meta lead form, their information may automatically pass between authorised systems so that we can respond to the enquiry.
This may include transferring information between:
Meta Lead Forms → Zapier → ManyChat → WhatsApp
Information processed through these systems may include your:
Name
Email address
Telephone number
WhatsApp number
Enquiry details
Consent information
Source of enquiry
We use these systems to facilitate communications and customer management and not to make significant automated decisions about individuals without appropriate safeguards.
10. Who We Share Personal Information With
We do not sell your personal information.
We may share personal information with trusted service providers where necessary to operate our business, including providers of:
Website hosting
Cloud storage
Customer relationship management
Email services
WhatsApp and messaging services
Marketing automation
Workflow automation
Appointment scheduling
Payment processing
Accounting
Advertising
Analytics
IT and professional services
This may include companies such as Meta, WhatsApp, ManyChat and Zapier where we use their services.
We only share information where there is an appropriate reason to do so and expect our service providers to handle information securely and in accordance with applicable data protection requirements.
We may also disclose information where required by law, regulation, court order or another lawful authority.
11. International Transfers
Some of the technology providers we use may process information outside the United Kingdom.
Where personal information is transferred internationally, we take reasonable steps to ensure appropriate safeguards are in place as required by applicable data protection legislation.
These may include approved contractual safeguards, adequacy regulations or other legally recognised transfer mechanisms.
12. How Long We Keep Your Information
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected and to meet our legal, accounting and regulatory obligations.
The appropriate retention period may depend on:
Whether you became a customer
The nature of your enquiry
Whether we have an ongoing business relationship
Whether you have consented to marketing
Legal or accounting requirements
Whether information is required to establish or defend legal claims
Where you withdraw marketing consent, we may retain limited information on a suppression or do-not-contact list so that we can honour your request.
13. Security
We take reasonable organisational and technical measures designed to protect personal information from:
Unauthorised access
Loss
Misuse
Disclosure
Alteration
Destruction
Access to personal information is limited to people and service providers who reasonably require it for legitimate business purposes.
14. Cookies and Tracking Technologies
Our website may use cookies, pixels and similar technologies to:
Enable website functionality
Understand website usage
Measure advertising performance
Analyse traffic
Improve our marketing
Deliver and measure relevant advertisements
This may include technologies provided by Meta and other analytics or advertising platforms.
Where required, we will request consent before placing non-essential cookies or similar tracking technologies on your device.
15. Your Data Protection Rights
Depending on the circumstances, you may have the right to:
Request access to personal information we hold about you
Ask us to correct inaccurate information
Ask us to delete your information
Ask us to restrict how your information is used
Object to certain processing
Request transfer of certain information
Withdraw consent where processing is based on consent
Object to direct marketing at any time
Make a complaint to a data protection regulator
These rights are subject to applicable legal conditions and exemptions.
To exercise your rights, contact:
16. Complaints
If you have concerns about how we handle your personal information, please contact us first so that we can investigate.
You also have the right to raise a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection matters.
17. Third-Party Websites and Platforms
Our website and communications may contain links to third-party websites or services.
We are not responsible for the privacy practices of independent third parties. We recommend reviewing the privacy policy of any third-party platform or website you use.
18. Children's Privacy
Our services are intended for businesses and adults acting in a professional or commercial capacity.
We do not knowingly seek to collect personal information from children for marketing purposes.
19. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business, technology, services or legal requirements.
The latest version will be made available through our website and the date at the top of this Privacy Policy will indicate when it was last updated.
20. Contact Us
If you have questions about this Privacy Policy or how Outwork Social Ltd uses your information, contact:
Outwork Social Ltd
1B Church View
39 Church Road
Holywood
BT18 9BU
United Kingdom
Email: jake@outworksocial.co.uk
