How Outwork Social Helped Downeys Kia Newtownards Generate Leads and Support EV Growth
We helped a video agency transform inconsistent posting into a scalable content system that generates leads weekly.
We worked with Downeys Kia Newtownards to create video-led campaigns designed to generate leads and support the growth of their EV offering. Through a mix of direct response ad creative, branded video content and ongoing campaign support, we helped turn attention into enquiries while positioning Downeys as a go-to dealership for electric vehicles in Northern Ireland.
Brief
Downeys Kia Newtownards wanted to generate more leads while building awareness around their electric vehicle offering.
The focus was on creating campaigns that could drive enquiries consistently while supporting wider EV growth.
Solutions
We created and launched video-led campaigns built to generate leads through paid social.
By combining clear offer-led messaging with strong creative and targeted distribution, we helped Downeys attract attention, educate potential buyers and turn interest into enquiries.
Result
The campaign generated 665 leads from £6,964 in ad spend, delivering an average cost per lead of £10.47.
This gave Downeys a strong volume of enquiries while supporting continued growth in their EV offering.
